Oh, no: Netflix to test TikTok-style video feed
Image Credit: mashable- Netflix announced plans to test a TikTok-style vertical video feed on its mobile app to help users discover content more easily.
- The new feed will feature clips from Netflix shows and movies that users can tap to watch in full, add to their list, or share with friends.
- This move comes amid increasing competition for viewer attention and the popularity of short-form videos on platforms like TikTok and Instagram Reels.
- In addition to the vertical feed, Netflix plans to redesign its homepage, integrate generative AI into search and discovery, and update its recommendation algorithms.
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