Oh, no: Netflix to test TikTok-style video feed

Netflix announced plans to test a TikTok-style vertical video feed on its mobile app to help users discover content more easily.
The new feed will feature clips from Netflix shows and movies that users can tap to watch in full, add to their list, or share with friends.
This move comes amid increasing competition for viewer attention and the popularity of short-form videos on platforms like TikTok and Instagram Reels.
In addition to the vertical feed, Netflix plans to redesign its homepage, integrate generative AI into search and discovery, and update its recommendation algorithms.