Searchengineland

6 Posts
Searchengineland
Searchengineland
· May 20

IndexNow helps with faster indexing of product updates and shopping ads

Microsoft Bing’s IndexNow protocol now supports real-time indexing and structured data for e-commerce platforms, helping keep product details and shopping ads up to date across search engines using IndexNow. Amazon and Shopify have announced their adoption of IndexNow, with Amazon starting mid-June and Shopify already integrated, allowing faster product update...
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Business
Searchengineland
Searchengineland
· May 16

Google rolls out ‘Ads funded by’ labels in search results

Google has started rolling out ‘Ads funded by’ labels in search results to increase ad transparency. This feature reveals the payment profile names behind advertisements, exposing agency-client and parent company relationships. Advertisers must now align their payment names with branding as users can see exactly who funds each ad, potentially...
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Advertising
Searchengineland
Searchengineland
· May 16

Most users only read a third of Google’s AI Overviews: Study

A recent UX study by Kevin Indig and Eric van Buskirk analyzed user behavior with Google’s AI Overviews, revealing that most users only scroll through about 30% of the content. Click-through rates to cited websites drop significantly when AI Overviews appear, with desktop clicks halved and mobile clicks reduced by...
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Business
Searchengineland
Searchengineland
· May 8

Cloudflare CEO: AI is killing the business model of the web

Cloudflare CEO Matthew Prince warns that AI is disrupting the web’s business model, which has relied heavily on search-driven traffic, particularly by Google, for over 15 years. Prince highlights that Google’s exchange of content for visitors has drastically reduced due to zero-click searches, with 75% of queries answered directly on...
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Business