· May 20

Google Testing Removing Site Names From Search Results

Google is experimenting with removing site names from search result snippets, displaying only the URL at the top where the snippet’s title link usually appears. The site name feature was introduced for mobile in October 2022 and extended to desktop in March 2023. This change was spotted by Brodie Clark,...

Does Google’s AI Overviews Violate Its Own Spam Policies?

Google’s new AI Overviews (AIO) feature repurposes long-form content by rewriting published articles to provide direct answers, raising concerns about plagiarism and lack of originality. Search marketers and SEO professionals highlight that AIO answers closely mirror original content without adding unique insights, potentially violating Google’s own spam and quality guidelines....
· May 16

Most users only read a third of Google’s AI Overviews: Study

A recent UX study by Kevin Indig and Eric van Buskirk analyzed user behavior with Google’s AI Overviews, revealing that most users only scroll through about 30% of the content. Click-through rates to cited websites drop significantly when AI Overviews appear, with desktop clicks halved and mobile clicks reduced by...