Yelp Vs. Google Antitrust Case Survives First Big Test
Image Credit: searchenginejournal- A U.S. judge allowed Yelp’s antitrust lawsuit against Google over alleged monopoly in local search and advertising to proceed towards a jury trial.
- The court denied Google’s motion to dismiss key claims that it abused monopoly power in local search, emphasizing the need to establish when Google achieved monopoly status.
- Claims of tying Google’s general search monopoly to local services were dismissed but Yelp may amend them.
- The case could reshape U.S. local search and advertising markets and provide insight into Google’s control and practices.
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