US President Donald Trump signed the TAKE IT DOWN Act into law on May 19, criminalizing the creation and distribution of nonconsensual AI-generated deepfake pornography, with penalties including fines and imprisonment.

The law requires websites and online platforms to remove illicit deepfake content within 48 hours and to establish takedown procedures, aiming to combat harassment and harm caused by such images.

First Lady Melania Trump advocated for the bill, highlighting the potential dangers of AI and social media technologies, especially their impact on children and society.

The legislation follows rising cases of harmful deepfake use, including incidents like the distribution of deepfake images of pop star Taylor Swift and previous similar laws in countries like the UK.