Orange Group’s GINMIL champions ‘Nourishing Naija’ campaign for World Milk Day 2025
Orange Group, a leading West African FMCG company, launched its “Nourishing Naija” campaign featuring GINMIL, a new beverage celebrating World Milk Day 2025 on June 1st, aligning with the global theme “Let’s Celebrate the Power of Dairy.”
The campaign emphasizes milk’s nutritional benefits, including immune support and bone health, through interactive booths, free samples, educational content, and a social media contest encouraging creative GINMIL recipes with the hashtag #GinmilNourishNaija.
Strategic partnerships with health influencers and live expert sessions further promote milk’s role in healthy living, highlighting GINMIL as a blend of tradition and innovation for modern Nigerian lifestyles.
World Milk Day, established by the UN FAO, honors milk’s global nutritional and sustainability importance, making this campaign significant in promoting dairy’s benefits in Nigeria.
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