Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back - TV/Movies - Nigeria

Nigerian filmmakers are increasingly releasing movies on YouTube, attracted by the platform’s zero cost and vast audience, as global streaming services like Amazon Prime and Netflix reduce original content investments in Africa due to profitability issues.
The 2024 romcom “Love in Every Word” directed by Omoni Oboli became a YouTube sensation with over 5 million views in three days, highlighting Nollywood’s shift to digital platforms amid limited cinema infrastructure and economic challenges.
The rise of YouTube has democratized filmmaking in Nigeria, allowing new talent opportunities but also leading to concerns over low budgets, rapid production, and piracy problems.
Industry voices emphasize the need for better distribution models, government engagement, and revitalization of state broadcasters like the Nigerian Television Authority to sustain and grow the film sector.