Google searches in Apple’s Safari fall for first time in 22 years

For the first time in 22 years, searches on Apple’s Safari browser declined, attributed by Apple’s Eddy Cue to the rising use of AI-powered search tools.
Apple is considering revamping Safari to prioritize AI search engines like OpenAI, Perplexity, and Anthropic, although none are ready to become default options yet.
The ongoing dominance of Google search on Safari remains significant, with Google’s AI-enhanced search still commanding the vast majority of user traffic.
Cue highlighted AI as a fundamental shift comparable to the iPhone’s arrival and revealed competitive dynamics including a lost Google vs. OpenAI “bake-off” affecting partnerships.