Google searches in Apple’s Safari fall for first time in 22 years
Image Credit: searchengineland- For the first time in 22 years, searches on Apple’s Safari browser declined, attributed by Apple’s Eddy Cue to the rising use of AI-powered search tools.
- Apple is considering revamping Safari to prioritize AI search engines like OpenAI, Perplexity, and Anthropic, although none are ready to become default options yet.
- The ongoing dominance of Google search on Safari remains significant, with Google’s AI-enhanced search still commanding the vast majority of user traffic.
- Cue highlighted AI as a fundamental shift comparable to the iPhone’s arrival and revealed competitive dynamics including a lost Google vs. OpenAI “bake-off” affecting partnerships.
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