Google rolls out ‘Ads funded by’ labels in search results

Google has started rolling out ‘Ads funded by’ labels in search results to increase ad transparency.
This feature reveals the payment profile names behind advertisements, exposing agency-client and parent company relationships.
Advertisers must now align their payment names with branding as users can see exactly who funds each ad, potentially affecting consumer trust.
The labels may appear even when payer and advertiser names match, signaling a broader push for transparency.