Google has launched a new high-tier AI subscription called Google AI Ultra, priced at $249.99 per month with a 50% discount for the first three months, targeting professionals like filmmakers, developers, and researchers.

The plan offers access to advanced AI models such as Gemini with the highest usage limits, Flow for video generation, Whisk Animate for creating videos from image prompts, and Project Mariner for multitasking research.

Subscribers also receive 30 TB of storage for Photos, Drive, and Gmail, plus a YouTube Premium individual plan for ad-free viewing, and early access to Gemini integration in Gmail, Docs, and Chrome.

Google AI Pro, formerly AI Premium, is upgraded to include some features of the AI Ultra plan at no extra cost, with initial availability in the U.S. and plans for international expansion.