At Google’s annual I/O developer conference, the company announced significant upgrades to its AI-powered Search features, including broader availability of AI Mode and AI Overviews, now accessible in over 200 countries and 40 languages.

AI Mode, now available to all U.S. users, enables interactive, multi-query search experiences, deep research capabilities, live visual search, and AI-powered agents that assist with tasks such as booking event tickets or restaurant reservations.

Google also introduced enhanced shopping tools featuring personalized visuals, virtual try-ons, and agentic checkout with Google Pay, emphasizing user privacy and personalized results based on opted-in data.

CEO Sundar Pichai highlighted the expansion of Search use cases through AI, signaling ongoing improvements and encouraging marketers to adapt strategies to evolving user expectations.