Google AdSense has introduced a new display ads option for ad intents, allowing publishers to choose between always showing display ads with organic search results or showing search ads with display ads as a backup when search ads are unavailable.

Ad intents place links, anchors, and chips in website text that, when clicked, open dialogs showing relevant search results with ads.

By default, AdSense sets ad intents to show search ads with organic results, but this new setting provides greater control to publishers.

Publishers can enable this option via the AdSense account under Ads settings by selecting “Always show display ads with organic search results.”