Elon Musk’s X is looking for a PR pro to boost its image
- Elon Musk’s social media platform X is seeking a new public relations leader to improve its strained relationship with advertisers and journalists.
- The PR role has been vacant since earlier this year and will work closely with CEO Linda Yaccarino, who is focused on rebuilding the company’s advertising business.
- X experienced an advertiser exodus following Musk’s 2022 acquisition and has faced criticism over moderation policies and Musk’s contentious comments towards advertisers and journalists.
- The company has seen high turnover in communications executives, underscoring the challenges of restoring its public image.
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