Elon Musk's X is looking for a PR pro to boost its image

Elon Musk’s social media platform X is seeking a new public relations leader to improve its strained relationship with advertisers and journalists.
The PR role has been vacant since earlier this year and will work closely with CEO Linda Yaccarino, who is focused on rebuilding the company’s advertising business.
X experienced an advertiser exodus following Musk’s 2022 acquisition and has faced criticism over moderation policies and Musk’s contentious comments towards advertisers and journalists.
The company has seen high turnover in communications executives, underscoring the challenges of restoring its public image.