ARCON’s Court Victory: A New Dawn For Social Media Advertising Regulation In Nigeria – Independent Newspaper Nigeria
Image Credit: independent- The Federal High Court in Abuja affirmed the Advertising Regulatory Council of Nigeria’s (ARCON) authority to regulate advertising on digital and social media platforms, including global giants like Meta.
- The ruling mandates all advertisers targeting Nigerian consumers to comply with national advertising laws, aiming to bring accountability and consumer protection in the digital advertising space.
- While the judgment was widely praised by industry stakeholders for promoting professionalism, some digital marketers expressed concerns about potential bureaucratic delays.
- ARCON plans to collaborate with regulatory bodies and employ technologies like geo-fencing to enforce compliance, marking a significant step toward Nigeria’s digital sovereignty.
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