Apple May Add AI Search Engines to Safari As Google Use Drops
Image Credit: searchenginejournal- Apple is planning to redesign Safari to prioritize AI search engines amid declining traditional search usage.
- Eddy Cue, Apple’s SVP of services, highlighted a drop in Safari searches and anticipates AI tools like OpenAI and Perplexity AI replacing Google search.
- This shift is tied to ongoing antitrust legal challenges against Google, especially concerning its $20 billion annual agreement with Apple to be Safari’s default search engine.
- The DOJ proposes remedies such as forcing Google to sell Chrome and limiting default search deals, which Google opposes, arguing these measures could harm its product ecosystem.
You must be logged in to comment.
Log in to comment
No comments yet. Be the first!