Jumia predicts profitability in 2027 as Q1 results reflect consumer gains

Jumia expects to generate enough revenue to cover operating expenses by 2027, aiming for profitability despite not accounting for taxes yet.
Q1 2025 saw a 26% revenue decline mainly from Egypt’s corporate sales slump, but consumer orders increased 21%, marking the strongest growth in two years.
The company improved efficiency with reduced delivery and marketing costs, increased product offerings from international sellers, and steady payment volumes via JumiaPay.
Gross merchandise volume (GMV) is projected to grow 10-15% in 2025, with a sharper focus on rural markets and consumer growth fueling optimism despite share price declines amid economic uncertainties.