Marketing Archives

· May 26

Dangote Group Named Africa’s ‘Most Admired’ Brand

Dangote Industries Limited and its founder, Aliko Dangote, were honored at the 15th annual Brand Africa 100 awards in Addis Ababa, winning three awards including the ‘Most Admired African Brand’ and induction into the Brand Africa Hall of Fame. Aliko Dangote received a Lifetime Achievement Award recognizing his leadership in...

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Business

Seroundtable

· May 16

Google’s Pichai Says Ads With AI Overviews Earn Same As Ads Without AI Overviews

Google CEO Sundar Pichai stated that search ads featuring AI Overviews currently generate the same ad revenue per query as traditional search ads without AI Overviews. He expressed confidence that ad revenue will improve over time as the integration of AI into search evolves. Pichai highlighted that AI search ads...

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Google’s Pichai Says Ads With AI Overviews Earn Same As Ads Without AI Overviews

Image Credit: seroundtable

Business

Smallbiztrends

· May 14

TikTok Commits $1 Million in Ad Credits to Support U.S. Small Businesses

TikTok is launching a nationwide Small Business Month initiative, pledging $1 million in advertising credits to support U.S. small businesses. The platform hosts over 7.5 million businesses, with 74% reporting significant growth benefits from TikTok engagement. Key initiatives include ad credit giveaways, educational webinars, podcast series, and in-person roadshow events...

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Image Credit: smallbiztrends

Business