Google’s Pichai Says Ads With AI Overviews Earn Same As Ads Without AI Overviews
Image Credit: seroundtable- Google CEO Sundar Pichai stated that search ads featuring AI Overviews currently generate the same ad revenue per query as traditional search ads without AI Overviews.
- He expressed confidence that ad revenue will improve over time as the integration of AI into search evolves.
- Pichai highlighted that AI search ads are at a baseline level and sees AI’s potential in delivering more relevant commercial information effectively.
- Despite claims of ads within AI Overviews, such ads are rarely observed in practice, though ads are present around AI Overviews on search results pages.
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