Google Subscription Service Surpasses 150 Million Users
- Google One, Alphabet’s cloud storage and AI subscription service, has hit 150 million subscribers, a 50% increase since February 2024.
- Google introduced a $19.99 per month AI-focused plan in February, attracting millions of users, while continuing lower-priced storage tiers without AI features.
- The subscription service is part of Alphabet’s strategy to diversify revenue beyond advertising, which constituted over 75% of its $350 billion revenue in 2024.
- The rise of AI chatbots is impacting traditional search engine traffic, prompting companies like Apple to explore AI-powered search alternatives, challenging Alphabet’s market dominance.
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